BMW’s new iDrive turns the whole windshield into a heads-up display

iDrive uses 3D graphics and augmented reality to keep your eyes on the road.

At CES this week, BMW announced a new iDrive operating system with an eye-catching centerpiece: a 3D heads-up display (HUD) that stretches from pillar to pillar along the windshield.

Included in this futuristic setup is a new steering wheel with haptic buttons and a new augmented reality system that layers navigation directions and driver assistance with road information. And perhaps the most noticeable change: BMW eliminated the traditional gauge cluster in the dash in favor of a customizable digital version projected onto the windshield.

“We’ve taken on a new perspective in designing the UX,” Christian Bauer, the head of digital and UX at BMW, told a group of journalists at a preview event held near BMW’s massive Spartanburg, South Carolina, plant in November last year. “Pushing the display closer to the street will help drivers make quicker decisions, which will make it easier to keep your eyes on the road.”

The new system will appear in the upcoming-but-yet-unnamed X-class SUV that BMW is building on the all-electric Neue Klasse platform. That SUV will make its debut at the end of 2025, according to BMW.

BMW, like many automakers, is following in Tesla’s minimalistic footsteps by cutting down on screens and dials inside the vehicle. While BMW isn’t the first to eliminate the dash cluster and instead project it onto the windshield, it is an interesting move for a company with the tagline “Ultimate Driving Machine,” and its drivers have historically preferred classic dials and gauges in the dash.

BMW isn’t really worried about any backlash, chief technology officer Frank Weber told me — even though there were some members of the company’s board who were a bit concerned when first presented with the idea.

Weber said the new set up is no longer like having a video screen in your car, but rather an added layer of augmented reality that keeps driver and car more connected to the road. “You are connected to the car, and the car is connected to the road. It’s exactly where you would expect the information to be,” he added.

Your dashboard on the windshield

This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of the new platform called BMW Operating System X.

The new heads-up display runs along the narrow black strip at the bottom of the windshield that stretches between A-pillars. The display is three-dimensional and includes speed, adaptive driving assistance information, stoplight and road sign information, navigation information, and state of charge. It’s customizable, too, allowing drivers to set up the information they want to have in their eyeline while on the road.

Unlike other HUDs, where you have to be at the right angle to see the information displayed, BMW says the new display will be visible to both the driver and passenger.

BMW also integrated navigation and ADAS features in the HUD so that the path you’re following turns green when using onboard navigation with driver assist. “If you think about higher levels of automated driving,” Bauer said, “then ADAS and navigation naturally come together.” He also noted that many of the features of the new HUD came about thanks to customer feedback. BMW already offers some hands-off autonomous driving features on marked highways.

Though the windshield is the display surface, it is not a specialty windshield and won’t cost extra to replace if it gets a rock chip, BMW said. A special film on the windshield helps make the 3D images appear crisp and clear. And the black print that the HUD is projected onto is the standard black print on all other vehicles.

Customizable infotainment screen

In addition to creating a full-windshield HUD, BMW also introduced a new rhombus-shaped center infotainment screen that offers a more customizable interface. Users can drag and drop “pixels,” or apps that they use frequently, into a couple of main boxes on the home screen so they are more readily available. According to BMW, the company does have plans to offer a BMW app store for the new UX, which could include paid apps for things like special lighting packages, similar to Hyundai’s plans for the upcoming Ioniq 9.

BMW says it’s using edge AI to “learn” from the customer as they drive and offer relevant features based on behavior. For example, if you frequently take a winding road home from work, put the vehicle into Sport mode, and cue up your music app, those options will regularly pop into the center screen for easy access. And if you frequently listen to meditation apps or podcasts while charging your EV, those apps will pop into the center stack whenever you’re plugged in.

BMW says it’s also using large language models to help make the vehicle smarter about what drivers want. BMW’s natural voice recognition system has been a class leader for some time, but now the company is leveraging LLMs to make navigation a bit easier. For example, you can ask the system to take you to a charging station close to a grocery store, using natural language, rather than having to use specific keywords.

In addition to updating its OS, BMW has also reimagined the steering wheel in the upcoming Neue Klasse. The new version has quite a few more buttons covered in a single piece of plastic, much like a medical device. Each button lights up when the system is available and offers haptic feedback when pushed.

BMW let us experience an approximation of the HUD and use some of the haptic buttons on a VR rig in November, ahead of the CES announcement. While it was impossible to get an impression of the imagery’s real-world clarity on the windshield, the haptic buttons were easy enough to navigate without being able to see them. The buttons feel similar to those in the 2024 Mercedes Benz S-Class and are all within easy reach.

BMW says that the new iDrive, UX, and interior setup will start to appear in its vehicles at the end of 2025.